Are you sick of being the 48th person to call on the same leads? Here's some advice. Give direct mail another try. You see, he attempted a test batch some time ago and quickly decided that it didn't work. What happened? He "saved" money by using a worn out set of data records. That was his fault. He's not the only one. In today's hardened economy, business people are cutting corners wherever they can, sometimes being cheap and purchasing worn out data records. The most important part of a direct mail campaign is not the content. It's not the color of the envelope. It's the list that you send to.
Want to be entertained? Request your list provider to provide the methodology of how their company compiles and models the behavior of their client database to come to a modeled
credit bureau data list. Now, we sell these mailing lists as well as
credit bureau data, but we also show the vast ranges of score and credit ranges you'll get with this data. If you're surviving in the financial sector, it's because you are working in a very tight niche. How many more leads could your sales team make if each of your prospects definitely qualified for your service? How would you feel if you knew you were reaching out only to prospects that met your strict qualifications?
Before you purchase another list, think about these questions:
Do you need to hit an exact credit score or range of scores?
Do you need to know the exact history of a homeowners mortgage? current? 30 days down? 60 days down?
Would you like to know specifically if they have minor derogs and/or major derogs on their unsecured debt? Or filter by these two?
Do you need a minimum number of trade lines?
Does it help to know whether or not they are just becoming delinquent or have already experienced major derogs?
Do you need a minimum amount of debt to work with?
Would an exact credit score help you in determining if they meet your guidelines?
If you found yourself answering yes to these questions, you need quality credit bureau data. If your current list provider continually tries to push modeled data on you, they probably don't offer data straight from the bureaus.
Want to find out how you can access this data? Get in touch with
Mind River Marketing today, and we'll set you up with the best credit data we can find.
